Target & Goal

Challenge

The Customer Problem

  • The Rotorua area lacks affordable, unique, and active recreational options that also provide cultural enrichment.
  • Visitors seek diverse activities suitable for all ages and skill levels.
  • Visitors looking for an activity that can be combined with other activities.

Reach us

Feel real adventure and very
close to nature

Ready to adventure and enjoy

Solution

Thrills on Ropes Rotorua

  • Provide an affordable outdoor activity for a wide community.
  • Embed elements of Māori culture and local nature into the activities.
  • From 4 years with no upper limit and suitable to all skill levels.
  • An activity duration of 2-3 hours is complementary with other activities such as mountain biking etc.

Goal

Provide visitors with a great day of achievement and fun at an attractive price. Developing a "must-do" experience for visitors to Rotorua.

Our business idea aims to solve a customer problem or an unfulfilled need.
Therefore, we have done extensive background research such as customer analyses.

So, what is the customer problem that we are addressing with Ropes & Thrills KristallTurm Rotorua?

Firstly, a shortage of affordable adventure activities

Secondly, there is a need for activities that are suitable for a wide age group including individuals families birthday parties, corporate events, schools and other educational groups.

And last but not least:

“Visitors are seeking an activity that can be easily combined with others during their trip. To make the most out of their visit.

Our product offers the solutions as following:

With an average entrance fee of $29, we provide an affordable product.
The available options are mainly high-priced or not appealing to the local market.

Secondly, this activity is suitable for all skill levels and age groups, starting from 4 years with no upper limit.

And lastly:

Due to the activity duration of two to three hours it is easily to combine with other activates in the area.